Online casino customer aquisition journal study

Customer Retention: Reducing Online Casino Player Churn With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Analytical challenges in customer acquisition - Hansotia

Albuquerque Journal | New Mexico and ABQ News, Sports ... New Mexico News, Sports, Business and Entertainment from the Albuquerque Journal Linking service quality, customer satisfaction and loyalty in ... The paper compares casino service quality evaluations, customer satisfaction and loyalty between casino members and nonmembers, and investigates the relationships among these variables. In particular, the study examines a mediation relationship by proposing that customer satisfaction intervenes between casino service quality and customer loyalty.

Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you ...

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Customer Retention: Reducing Online Casino Player Churn

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Impact of Customer Relationship Management as a Strategy for Competitive ... reducing customer acquisition costs. The purpose of the study was to investigate the impact of customer relationship ... International Journal of Business, Humanities and Technology Vol. 4, No. 4; July 2014 ...

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An Approach to Increase Customer Retention and Loyalty in B2C...